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MicellaالعربيةRequest a quoteGet a quote

Your brand, made and shipped for you.

White label puts your name on a formulation already in production. Private label develops a formulation to your brief. Both come with artwork, documentation and a fixed specification across repeat orders.

Request a quoteAll specifications
Own-brand detergent range
Included
Brand setup
4–6 weeks
White label lead time
7–18%+
Grades available
You own it
Artwork and plates

White label

You choose from formulations already running on the lines. Pick the grade, the fragrance and the pack, we prepare print-ready artwork to your brand guidelines, and the 4 to 6 week lead time holds because nothing has to be developed.

Private label

We develop a formulation to your brief, benchmark it against whatever you sell today, and send pilot batches for written approval before scale-up. It takes longer than white label and it earns you a product nobody else can list.

Benchmarking against your current product
Pilot batches approved in writing
Custom fragrance and colour development
Pack design and print-ready artwork

Which to start with

Most buyers begin white label to get stock moving, then move to private label once volume justifies the development work. The move does not change supplier, contract or contact.

Let us put a price in front of you.

Share your market and target volume, and our Dubai team will come back with recommended grades, pack options, an indicative CIF price and matching samples. With production capacity of over 2,000 tonnes of finished goods a day, we can confirm a shipping date and keep it.

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